The Irish Pharmaceutical Healthcare Association (IPHA) has rebranded its Consumer Healthcare Division as the Self-Care Division. This decision was made to better explain the vision of the group which is to build trust in self-care through access, awareness and education. It acknowledges the increased remit of the IPHA Code to include medical devices and Traditional Herbal Medicinal Products (THMPs) and in recognition of the newly launched Self-Care Advertising Code.
Self-care is about people taking ownership of their own health and making it better. That can be through exercising more, getting the right amount of sleep, eating the right foods or using the right non-prescription medicinal products and devices. The renewed focus of the Self-Care Division is to deliver trust in science and medicines. Building and supporting access to self-care will ultimately reduce the demands on the healthcare system.
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