Irish Pharmaceutical Healthcare Association have launched ‘Innovate For Life’ films about patients’ experience of living with disease and their hopes for a better quality of life through science.
This is the third cycle of the campaign which is aimed at raising the awareness of the role of science in the development of new medicines and how the research-based biopharmaceutical industry creates social and economic value in communities.
The creative motif of this year’s cycle is ‘we never stand still’.
The campaign features four international biopharmaceutical companies, Lilly, Amgen, Nova Nordisk and LEO Pharma and each story focusses one of the following diseases: Dementia, heart health, obesity and skin conditions.
