Novo Nordisk Ireland has announced the launch of its new obesity disease awareness campaign, “It’s about my health. Not just my weight”, to raise awareness about the chronic disease of obesity and to encourage people to have discussions with their healthcare professional about their weight and health. The campaign will launch on 14th April and run for four weeks across various platforms.
Recent research, undertaken on behalf of Novo Nordisk by iReach Insights revealed the challenges faced by people in Ireland who want to lose weight. Nearly half (46%) of respondents in the study, who want to lose weight, have never discussed their weight with their healthcare professional, and 1 in 4 say it’s hard to talk to their healthcare professional about their weight. Only 1 in 5, or 22% of respondents who are actively seeking to lose weight have spoken to a healthcare professional about their weight in the last six months.
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