In December of last year, Ireland’s international research-based biopharmaceutical industry rolled out a new set of films, telling an impact and value story for medicines innovation as part of the latest edition of the ‘Innovate For Life’ campaign. A new campaign is now in development for 2021.
The 2020 campaign, #InnovateForLife, is a window on the world of medicines innovation right across the lifecycle – from discovery and development through to manufacturing and adoption by the health services. It is organised into three pillars – Patients, Places and Pioneers – capturing the economic and societal impact of the biopharmaceutical industry on patients’ lives, on communities, and on science and medicines development.
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